Lionel Messi is the new global ambassador of TATA India’s largest automaker
India’s largest automaker, Tata Motors, has roped in Argentine soccer icon Lionel Messi as its global brand ambassador for the passenger vehicles category—where the company has been struggling. This is the first time that Messi will endorse an Indian brand. “The idea is to engage with young people, and we found that football and Messi…
